Field notes
Notes from the creative frontier.
Long reads, product deep-dives, and opinion from the Xeli team on AI, catalog ads, and how ecommerce brands actually ship creative at scale.
POV· 8 min read
Why ecommerce brands need a Creative Operating System, not another design tool
Design tools solved the empty canvas. They didn't solve the 4,000 SKUs, 12 channels, and 6 markets you ship every week. Here's what a Creative OS actually looks like.
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Playbook· 10 min read
How to ship 400 catalog ads in a day (and why your agency can't)
A field guide for ecommerce teams: how to turn a product feed into on-brand catalog ads at ad-ready resolution, without writing a brief for every SKU.
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